Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. 

After taking this course, you’ll be ready to create and study your own keyword list. You’ll understand how to identify patterns and screen out the wrong keyword terms. You’ll also be ready to assess a searcher’s intent from keywords searches and apply tools to see trends and develop analytics.